BLOC.INSIGHTS
Private Beta · Self-serve synthesis, live now
UK · 2026
TURN RAW INPUT
INTO A VERDICT.

Upload your own stakeholder interviews or customer conversations and get a structured, attributed insight report with a risk register back in minutes. Or ask a curated panel of senior marketing and creative leaders directly, with a synthesised report in 48 hours.

MINSSelf-serve turnaround
48HPanel study turnaround
FROM £399Self-serve report

[ 001 ] The Problem

You have data.
You don't have
understanding.

Focus groupsBroken
6–8 weeks
Survey platformsBroken
Consumer panels
Social listeningBroken
Volume, not depth
Internal guessworkBroken
HiPPO opinion
Why did this campaign fail?Unanswered
???
What does our rebrand signal to buyers?Unanswered
???
Is this positioning credible to CMOs?Unanswered
???

Quantitative data tells you what happened. Qualitative insight tells you why. The marketing industry has access to more data than ever and less human understanding than ever. bloc insights was built to close that gap, structuring and synthesising real human input, whether it's your own team's research or a curated panel, not consumer-survey volume.

[ 002 ] How It Works

Raw input in.
Verdict out.

No recruitment. No scheduling. No six-week wait. Bring your own interviews and get structured, AI-synthesised insight back in minutes, with every verbatim preserved, or ask a curated panel of senior marketing leaders instead within 48 hours.

Submit Your Question

Brand positioning, creative direction, messaging test, campaign post-mortem: any strategic question

Add Your Own Input

Upload structured entries from interviews, stakeholder conversations, or customer calls you already have

Structured, Not Free-Text

Every entry captures stance, reasoning, risk and recommendation: depth and context, not a paragraph dump

AI Synthesis

Responses are analysed for themes, tensions, consensus and outliers, with no averaging and no loss of nuance

Insight Report On Demand

Generate your synthesis report the moment you have enough input: verbatim quotes, theme breakdown, risk register, recommended action

Iterative

Or Ask The Panel

Prefer an external senior marketing panel instead of your own research? Run the same study as a 48-hour panel study

Turnaround

Self-serve reports generate on demand, as soon as you have input. Panel studies are delivered within 48 hours or your next study is free. No exceptions.

48H

panel guarantee

[ 003 ] The Panel

Authority.
Not volume.

Every panel member must hold or have held a senior marketing or creative leadership role. No consumers. No juniors. No bots.

Panel membership criteria

Minimum 10 years in marketing or creative leadership
Currently active in a senior decision-making role
Demonstrable track record of campaign or brand ownership
Consumer panel respondents or social media influencers
Junior marketers or agency executives below director level

[ 004 ] Insight Examples

Real questions.
Real tension.

B2B SAAS CO.

Our rebrand moves from technical to human-centric. Does this positioning hold up to senior buyers?

Brand Strategy
Panel responses28
Delivered in31 hours
Consensus score74%

Primary theme

Credibility risk

Key tension identified

"Human-centric" reads as undifferentiated in a market where every vendor claims it. The question is: human-centric at what layer: product, support, or commercial relationship?

Panel verbatim

"The brief is fine, but I would not trust a vendor who led with this positioning without immediately showing me a proof point. It sounds like a rebrand that was done for internal morale, not buyer clarity." (VP Marketing, Enterprise SaaS)

What happened next

Brand team added a product-specific proof layer to every human-centric claim before campaign launch. Messaging now passes the "so what" test in 3 of 4 follow-up panel responses.

[ 005 ] Apply

Private beta.
Apply now.

Brand access is by application during private beta. Panel members earn £200 per accepted response. Both take two minutes.

Private beta · Applications reviewed within 24 hours