BLOC.INSIGHTS

[ Guide ]

What this is
actually for.

Qualitative research turned into a structured, attributed report — quickly. Here's what it's built for, and how to get a report worth paying for.

Real use cases

Customer churn or exit interviews

You already have 5-10 exit interviews or churn calls sitting in notes or recordings. Structure the key points into bloc insights and get a synthesised risk register and recommendation instead of re-reading transcripts yourself.

Stakeholder alignment before a big decision

Rebrand, repositioning, a new pricing model — talk to 4-6 internal stakeholders or advisors, structure what each of them actually said, and see where they genuinely agree and where the real tension is, instead of a vague sense that "some people have concerns".

Positioning or messaging tests

Show a new positioning statement to a handful of people who fit your buyer profile — team members with the right background, advisors, or people in your network — and get their stance, reasoning, and the single biggest risk each of them sees.

Don't have your own network for a question? Ask the panel.

If a question needs outside, senior marketing/creative judgement you don't have easy access to, run it as a panel study instead — same structured format, answered by bloc insights' own curated panel within 48 hours.

Running your first study

01

Choose self-serve or panel

Self-serve if you have your own people to ask (from £399, report on demand). Panel if you want bloc insights’ own senior marketing panel to answer instead (£5,000, 48-hour turnaround).

02

Write one sharp question

The best studies ask one specific, decision-relevant question — not "what do you think of our brand" but "does this positioning hold up to a senior buyer, specifically". Add context if it helps: what’s at stake, what decision this feeds into.

03

Get input in — write it yourself, or invite others

For self-serve: either write up responses yourself from interviews/notes you already have, or generate a shareable link and send it to team members or contacts you know. Each response captures stance, reasoning, the biggest risk, and a recommendation — not a paragraph dump.

04

Generate the report

Self-serve reports generate the moment you’re ready — no waiting on anyone. You get a consensus score, primary theme, key tension, an attributed risk register, and a recommended action, with every verbatim preserved.

What makes this worth paying for

The structure is the product, not the AI alone. Four required fields — stance, reasoning, risk, recommendation — force every response past a one-line reaction, so the synthesis has something real to work with. The output is a risk register attributed back to who raised each risk, a genuine consensus score, and a recommended action, not a generic summary a general-purpose AI tool would give you from a pasted transcript.

For self-serve specifically: you're paying for the structuring discipline and synthesis engine, not for sourcing respondents — that part is on you, whether that's your own notes or people you invite. If you don't have ready access to the right respondents, a panel study exists for exactly that gap.

Run Your First Study →